About Houston Brand Design
Houston Brand Design is headed by Tim Johnson, a leader in the Houston design market for over thirty years.
Tim has delivered hundreds of on-target logos, brand design programs and printed and digital brand assets that communicate complex ideas simply, clearly and beautifully.
What We Do:
Within every enterprise is some unique promise of value, some differentiating set of attributes that define where the brand fits in the market and in the mind of its prospect.
Houston Brand Design helps executives, business owners and organizational leaders identify and leverage those attributes to seize the market position they desire.
We do this through Fractional Brand Leadership programs, brand design projects, marketing and advertising, print collateral, web sites, and branded digital products including custom software and mobile business apps.
Who We Work With:
We work with organizations willing to invest in how they show up in the marketplace. Our clients are:
CEOs and leaders of corporations,
owners of small to mid-sized businesses,
executives in nonprofit organizations, and
founders and innovators in startups.
We work in most major industries, and have focused experience in oil and gas, energy, healthcare, real estate, professional services, manufacturing, software and digital services, construction, and education.
In the nonprofit arena, we have a passion for addiction and behavioral health, literacy, religious institutions, public health, veteran support, and the arts.
Our Design Approach:
At Houston Brand Design, our approach is simple: We identify the essence of your brand and bring it to life. Our design solutions are built on four solid pillars:
The expectations of your market. We gather intel into what your customers need and expect from you and use it as guardrails for the process.
Your competitive landscape. We analyze what’s happening in your space and identify opportunities and pitfalls.
Your positioning goals. We help you articulate the position you want to claim or maintain in the minds of your prospects and in your market.
Your unique brand attributes. Through detailed briefing, we quantify the promise that differentiates you from your peers.
This framework guides the process of designing identity programs and communication deliverables that differentiate your offer, resonate with your stakeholders, and power your success.
What We Believe:
Thomas Aquinas wrote for a thing to have beauty, it must possess three qualities: integras, veritas, radii. Wholeness, truth and radiance. It must not lack in any essential part. It must be true and honest. And it must radiate within its environment.
Beauty is not a veneer applied to the surface of things, but a quality infused into the very core of your ideas, your work, and your products and services. It’s what makes you stand out from the crowd, and what inspires trust in your stakeholders.
There is beauty in what you do, in the reasons you do it, and in the value your offer provides.
Our job is to find the beauty inside your brand and make it real to the people who matter.
