Flux happens.

Organizations launch, scale, merge, pivot, divide, and reinvent themselves. When they do, their brand promise can shift.

Houston Brand Design helps organizations create, modify and amplify their brand image and messaging in the face of change.

Your startup is built on a new idea, but your market doesn’t understand the benefits.

Your nonprofit makes a valuable promise to the community, but your constituents aren’t getting the full message.

You merged with another company, and now you’re feeling the frustration of trying to infuse a single, new set of ideas throughout an organization that has two separate ways of seeing the world.

You get the idea.

As your organization deals with change, your brand has to adapt. You have to choose whether to retain and enhance your core promise or reframe it completely. Navigating organizational flux requires a delicate dance between adaptation and continuity, between folding new value attributes into your existing brand structure or rebranding completely. It's a balancing act that requires careful strategy and clear communication.

Houston Brand Design provides a framework to manage the way change affects organizational brands, a framework designed to help you initiate and navigate flux while safeguarding your brand integrity.