Strategy and design to give voice to your vision
A brand is a strategic weapon that sets a company apart from its competitors. It reveals what the organization believes in and what stakeholders can expect.
Houston Brand Design helps organizations distill the essence of their brands into distinctive expressions of sustainable value that stand out in an infinite sea of competing offers.
Recalibrating calibration.
Improving Healthcare for All
A Sustainable Competitive Advantage
A brand is a promise of value. So it has to mean what you want it to mean, make sense to your market, and be experienced in the way you intend.
If your brand promise meets these requirements, you have a unique, sustainable, and to a certain extent, measurable, advantage that can’t be copied, co-opted or commoditized.
B2B Brands: Brands aren’t just for consumers. B2B offers that invest in brand development can significantly outperform peers.
Nonprofit Brands: Your organization was built on certain principles that have meaning and value in your community. Brand strategy and design can ensure your stakeholders get it.
Emerging Brands: Your startup is founded on a great idea, no? Well, your customers, investors and influencers need to understand the vision the way you do.
Our Brand Development Services
Brand Assessments: Independent analysis of where your brand is, what’s working and what’s not, where you want to be positioned, and what the market expects.
Ideation and Strategic Development: Defining your brand’s differentiating value attributes, establishing compelling value language, and planning for all brand-related activities to ensure achievement of positioning goals.
Brand Design: Design of identity elements such as logos, identity applications, brand style guides, websites and digital products, print collateral and communication deliverables.
Monitoring and Oversight: Monitoring brand performance, conducting periodic audits to assess the effectiveness of your brand program, and making adjustments as necessary.
Brand Support: Long-term marketing and sales support, and strategic and creative services to ensure ongoing consistency as assets are developed for new campaigns or entries into new markets.