Second Baptist Church Houston, Texas

As one of America’s largest congregations, Second Baptist Church places a premium on maintaining a clear and consistent voice in everything they do.

Our identity design effectively captured the essence of the Second Baptist brand promise, which is to spread God’s word throughout the world.

The program centers around a meaningful and memorable brandmark, brand guidelines, and design and oversight of some of their campus signage, including wayfinding.

The Second Baptist logo and identity system has been in place for nearly a quarter century.

This program was designed at Loucks & Johnson.