Brand leadership when you need it, but not when you don’t.
For many organizations, recruiting, onboarding and supporting a Chief Brand Officer is impractical. Fractional Brand Design is an innovative approach that allows companies to access high-level brand expertise without the full financial commitment of a permanent executive.
A Fractional Brand Designer is embedded within your leadership team, serving part-time as a trusted executive to accomplish specific goals. Under this uniquely economical arrangement, a Fractional Brand Designer leads brand assessments, conducts brand ideation workshops, designs brand identity programs, and helps infuse brand values throughout your organization.
Fractional Brand Leadership services:
Brand Assessments: Evaluating your brand’s messaging and auditing brand assets.
Ideation: Defining your core brand promise and strategic foundation to guide its identity, messaging, and behavior.
Brand Strategy: Crystallizing your brand's purpose, positioning, and plan for achieving its goals.
Brand Design: Designing and delivering complete identity design programs.
Creative Services: Designing, writing and producing brand-centric marketing materials.
On-Demand Expertise: Acting as an extension of the brand owner, stepping in for specific projects.
We work with:
Fractional CMOs: Supplying the creative firepower to deliver complete turnkey brand programs within the scope of your fractional marketing engagements.
CMOs and Marketing Directors: Top-level brand design and creative services on an outsourced basis.
Founders: Generate excitement and attract partners, customers and investors.
Corporate C-Suite: Align your brand with your vision and boost company valuation.
Entrepreneurs: Differentiate your offer and create a sustainable advantage that can’t be copied, co-opted or commoditized.
Nonprofit Leaders: Clarify your mission and engage constituents, donors and volunteers.
When is Fractional Brand Design valuable?
A Fractional Brand Designer guides organizations through periods of flux, including:
Startup and Launch: During the critical early stages of a business, a Fractional Brand Designer designs a cohesive brand identity, articulates a compelling value proposition, and helps develop a strategic roadmap to take your brand to market.
Growth and Scaling: As organizations grow, brands must remain consistent and build on the ideas baked in from the outset.
Rebranding or Repositioning: Businesses undergoing transformations like mergers, leadership changes, or shifts in market positioning require expert guidance to maintain clarity and resonance.
Resource Constraints: Small businesses, nonprofits and startups often lack the budget for a full-time chief brand officer, making fractional solutions an affordable alternative.
Brand Recovery: Organizations that need to rebuild trust or repair damaged reputations require the focused attention of a brand expert.
Rapid Market Changes: Shifting market trends, technological advances and economic challenges call for strategic brand leadership to capitalize on change.
Short-Term Projects: A Fractional Brand Specialist can design and execute deliverables such as advertising, digital products, promotions, print collateral and other components as needs arise.
Benefits of Fractional Brand Advisory:
Engaging a Fractional Brand Designer offers substantial advantages for creating sustainable brand value:
Expertise Without Overhead: Senior-level branding expertise without the costs of a full-time hire.
Fresh Perspective: Creative insights from a broad range of markets that can revitalize your approach.
Focused Design Expertise: Decades of hands-on design centered on brand expression and corporate identity.
Data-Driven Decisions: Analytics to measure brand performance and ensure strategies are meeting objectives.
Scalable Solutions: Flexible arrangements that evolve with your organization, adapting to changing goals and priorities.
Why choose Houston Brand Design?
With years of experience across diverse industries, we have the strategic and creative chops to lift your brand above the noise. We’re more than advisors; we’re partners with a track record of driving significant growth, invested in your success and available when you need us.
Don’t compromise on brand strategy when you can leverage fractional expertise to establish a powerful brand that differentiates you from your competitors and stands out above the noise.